Experience Success As An Entrepreneur
Dan Schawbel is the leading personal branding skilful for young professionals. Read full contour
People you know or have never met yet are googl'ing you. Allow's face it, you lot're even google'ing yourself! At the end of 2007, the Pew Internet Enquiry Squad found that 47% of people search for information almost themselves online (Self-Googling), which was more than than double v years ago. Information technology's a pretty condom bet that percent has climbed to over 50 or threescore% by this year.
Some people might tin can it ego-surfing, simply it's really a good practice to see what results come up up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more well-nigh yous. Hiring managers desire to see if y'all have a clean tape in Google, which is your permanent record because every move you make (yep fifty-fifty a blog comment) is stored there forever. Before I went on a 2nd date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it correct now and see what y'all go.
At that place is no hiding from Google!
Google keeps track of just most everything yous do on the internet. It patrols and captures your online behavior, such as when you lot post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a consummate picture (most like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children'due south children will exist able to find out everything nearly you when they abound older. "Mom, look what I just found out about Dad in Google." Your personal brand tin can't hide from Google. There is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then it will exist very difficult to ain your Google results. In that location are over 54 meg results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the kickoff few pages. If your life goal is to rank in the peak x results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you lot might detect out that Google changed their algorithm and y'all'll lose all that difficult work. The point being is that you lot'll have to differentiate your proper noun in order to rank high. I typically recommend you employ your centre proper noun or a nickname in this example. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate considering they get mass media attention, which ways traditional media sources (NY Times, ABC News) write articles nigh them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of 8 and higher! Your blog posts about these celebrities will never stop up on the tiptop twenty results for their name unless you are Perez Hilton. If your name is the aforementioned as a celebrities, y'all are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (twoscore million) and other major celebrities. Personally, I don't have whatsoever friends with these names, but even with C-level celebrities, you lot don't stand a take a chance. If you are stuck with a glory name, I propose that you lot build your brand around an surface area of your expertise or interest and connect information technology to your brand proper noun.
Unique names
While growing upwardly, you might take been made fun of people of your unique proper name because it was "different." Although you were ostracized and fabricated fun of, right now you go to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your proper name on search engines. When you go to your high school reunion and see your friends, you lot'll get the concluding express joy because you can exist visible and command perceptions, while they but cannot. When you Google your name, whether you lot have results that reflect your make, you lot'll run into how hard information technology will exist to rank high for it or not. Depending on the contest, it may take you a few days or a few months. Over time, if you work very hard, you'll own the top ten results for your proper name.
In my side by side post, I'll talk about what yous tin can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/417560/experience-success-as-an-entrepreneur
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